Welcome to The Winning Formation

Hey, I’m Bruno. Founder of The Winning Formation and GODEMIST.

Lifelong footballer. Designer. Storyteller. Builder.

GODEMIST is a football culture brand I’m building from scratch.

The Winning Formation newsletter is the ‘playbook’ I wish I had when I had no direction.

This isn’t just another newsletter. (Well, it kind of is, I guess…)

It’s more of philosophy. A concept. A two-way system of growth that applies football to life and life to football.

My mission? To equip you with the tools to Play Beyond:

Beyond the noise.
Beyond the limitations.
Beyond the expectations.
Beyond the identity boxes.

And build a life aligned with purpose and impact.

Let’s kick off. (Whistle blows)

Why we Play Beyond

The Winning Formation was built from a simple belief:

The mindset, discipline, and dedication that creates champions can transform every area of your life.

The strategic thinking.
The resilience under pressure.
The discipline that outlasts motivation.
The creativity within structure.
The comeback after the setback.

That’s what The Winning Formation is about.

Show up like an athlete, build like a founder

The best players don’t just play the game. They study it, feel it, live it.

They don’t wait for the lights or the crowd. They show up in silence.

They master the little things: timing, rhythm, rest, discipline, decision-making under pressure.

They know that trophies aren’t won on game day; they’re earned long before the whistle blows.

Because the real work happens when no one’s watching.

And that’s what makes the wins feel different.

Now ask yourself—what would happen if I applied that same level of discipline, vision, and strategy to my game, creative work, businesses, goals, or life?

That’s the mindset behind The Winning Formation.

It’s not just a ‘football mindset’, it’s a framework for winning in life.

For the ballers, builders & believers

This isn’t for the perfect. It’s for the persistent.

Because playing beyond doesn’t start with talent. It starts with mindset.

This is for you if:

• You’re a Baller who knows the game doesn’t end at full time. You’re ready to bring that same discipline, focus, and hunger into everyday life.

• You’re a Builder with a vision you’re crafting brick by brick. You want systems, strategy, and an edge that sets you apart.

• You’re a Believer driven by purpose, fueled by faith in your potential, and ready to turn belief into action.

This is for those who want to apply the mindset of champions to their craft, career, and personal growth.

Here’s the game plan

This isn’t an inbox filler.

This is your tactical playbook structured with intention and designed to be saved, revisited, and implemented.

Each drop will give you:

The Kick Off – A mindset shift, a call to action, or a hard truth.

The Play of the Week – A mindset principle, cultural insight or personal reflection grounded in the GODEMIST philosophy.

The Framework – Tactical, actionable strategies drawn from The Play Beyond Framework™.

Behind the Build – Updates from inside GODEMIST—the wins, struggles, the behind-the-scenes, and the grind of building this football-inspired brand from scratch.

The Community Play – Spotlights, questions, challenges, and conversations that matter.

Join the club

Like I said before… this isn’t just a newsletter.

It’s a movement.

Backed by discipline, built on culture, shaped by the same mentality that powers the best athletes in the world, and inspired by the beautiful game.

You’re not subscribing to content.

You’re stepping onto the pitch of life with a growing team of athletes, creatives, and underdogs playing beyond their past selves, their setbacks, and the systems that tried to box them in.

Why I’m building this…

I building The Winning Formation and GODEMIST because I didn’t want to just inspire.

I wanted to empower.

This is the resource I wish existed when I had to pivot from chasing the pro football dream to building something greater.

It’s built from everything I learned playing the game, failing forward, and rebuilding with intention.

This isn’t about becoming someone else.

It’s about becoming the best version of yourself.

You’re not just a subscriber.

You’re part of the team now.

Let’s keep the ball moving

Follow the journey, play by play. Here’s where you can find me:

Instagram → Brand building + culture drops, design, and football nostalgia

Threads → Daily thoughts, mindset and frameworks, football metaphors

TikTok → Founder-led storytelling and content drops

What’s next

You’ll hear from me when I have something that truly earns space in your inbox.

Every ‘Play’ will be rooted in the same mission:

To help you Play Beyond—whatever that looks like for you.

Next up, you’ll get The Origins Play, the story behind GODEMIST, how failure led to reinvention, and why the Play Beyond philosophy is bigger than sport.

Until then, keep your head up, your standards high, and your work louder than your words.

Play Beyond,

– Bruno